AT 934

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8 ASIAN TRADER 17 NOVEMBER 2023

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Packaged goods-makers in-

cluding Unilever and Nestle

disappointed investors with

weak third-quarter sales vol-

umes, but that could change

in the coming months as price

increases moderate.

Companies have hiked

prices since the Covid-19

pandemic to make up for

higher costs, prompting

some shoppers to look for better

deals. The slide in sales volumes

of big brands only grew worse

after the Ukraine war sparked a

cost-of-living crisis.

Top US and European

investors this year have flagged

their concerns about high prices

to consumer goods companies.

But even though prices are

beginning to moderate,

consumers have not rushed

back.

Companies need to do more

to convince investors that sales

volumes can return to growth,

Richard Saldanha, an Aviva

portfolio manager, said in an

interview.

“Across the board, organic

growth has been price driven

and what we want to see is

more of a balance between

volume and price,” he said,

noting the cost of raw materi-

als has decreased and that he

hopes prices moderate as a

result.

Unilever met market

expectations for third-quar-

ter sales growth after raising

prices at a slower rate.

“In terms of where pricing

is going from here, I think

we’ll see a continued fall in

underlying price growth, but

I don’t think that’s going to go

negative,” chief financial officer

Graeme Pitkethly said.

Nestle, the world’s biggest

packaged food maker, last

Thursday posted lower-than-ex-

pected nine-month sales growth

as higher product prices made

shoppers balk.

Similarly, Tide detergent

maker P&G this month report-

ed weak sales volumes but said

this was stabilising and would

start to pick up.

Goods majors are struggling to win back consumers

Lee Stiles of the Lea Valley

Growers Association has

stated that there is likely to be

reduced availability in the fruit

and vegetable aisle again in

2024, saying all of this came

true this year, yet nobody

seems to be aware that this will

continue.

Writing in Fruitnet, Stiles

explained how the govern-

ment is set to review the

horticulture supply chain

though at the same time, it is

also putting pressure on

supermarkets to reduce food

prices. As a result, supermar-

kets are already asking

growers for lower prices at a

time when energy costs are

increasing. In addition, hidden

outlays such as standing

charges and transportation

costs are going up by 600%,

and labour costs are rising.

“It is at this time of year

that growers negotiate

prices for next year and

make decisions on

whether to plant in Decem-

ber/January ready for

February/March. If prices are

not right, this could shorten

the British growing season to

around six months for some

producers.

“This year, during the

empty shelves crisis, the

government told supermar-

kets to source food from

further afield. Overseas

growers decided to send their

produce to Europe instead of

the UK for higher prices as

British supermarkets refuse to

flex from fixed contracts.

“Next year, there will

simply be less fresh produce

from certain key sources,

regardless of whether they

experience adverse weather

events. Plant viruses are rife,

and thousands of acres of

overseas tomatoes and

peppers will be wasted.”

Stiles further warned that

the majority of fresh produce is

waived into the UK without

virus checks on the border.

This will again increase food

prices, and overseas growers

will again send produce to the

highest-paying market, which

will not be the UK.

‘There will be more empty

shelves in 2024’

Price rises slow, but

Price rises slow, but

shoppers remain shy

shoppers remain shy

Higher prices boost

Higher prices boost

Unilever sales

Unilever sales

Price rises continue to boost sales

at Unilever, the FMCG giant behind

popular brands like Dove soap,

Marmite and Magnum ice-cream.

Unilever has reported underlying

sales growth of 5.2% for the third

quarter of the year, after it hiked its

prices again. Average prices rose by

5.8% year-on-year in the quarter,

while sales volumes fell by 0.6% –

suggesting some customers shifted

to cheaper brands.

Unilever, which has been

passing on its higher costs to

consumers, reports that prices

continued to moderate as inflation

eased.

Premier Foods

Premier Foods

acquires FUEL10K

acquires FUEL10K

Premier Foods has broadened its

breakfast segment with the

acquisition of protein-enriched

breakfast brand FUEL10K. The

deal, worth a cash and debt-free

price of £34 million, is expected to

enhance Premier Foods’ earnings

in the first full year following the

acquisition.

This strategic move follows the

successful launch of Ambrosia

porridge pots by Premier Foods

and comes on the heels of its

successful integration of The Spice

Tailor, which led to a significant

revenue boost. FUEL10K had

reported a pre-tax profit of £0.5

million in the last fiscal year.

Greens Retail signs with

Greens Retail signs with

Snappy Shopper

Snappy Shopper

Snappy Shopper announced it

partnership with Scottish retailer,

Greens Retail, to power its new

Home Delivery and Click and

Collect offering.

After Greens Retail had

announced a five-year growth plan

with Nisa, the addition of Snappy

Shopper’s technology support is a

bold statement of intent. In

addition, Greens adding former

Snappy colleague Chris McGregor

to bring a wealth of home delivery

experience to the business in his

role as Head of Online and Digital.

The alliance underlines Snappy

Shopper’s advantages to retailers

in a competitive market.

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