n recognition of National Human Trafficking
Prevention Month in January, G6 Hospitality,
the parent company of Motel 6 and Studio
6, has intensified efforts to combat and raise
awareness about human trafficking. In January,
the company introduced an updated mandato-
ry training program, “The Room Next Door,” to
identify signs and response protocols for human
trafficking within the lodging industry, G6 Hospi-
tality said in a statement.
“G6 Hospitality remains committed to
combating human trafficking across the country
and maintains a zero-tolerance policy against
it,” said Julie Arrowsmith, CEO of G6 Hospitality.
“Our expanded anti-human trafficking program
will ensure that our team members, franchisees,
and hotel teams are educated advocates who
can help the industry move toward eradicating
human trafficking.”
The training is mandatory at every Motel 6
and Studio 6 locations, the statement said. The
company is also renewing ongoing partnerships
in 2024 with law enforcement agencies and sur-
vivor advocate organizations, including:
The AHLA Foundation: G6 Hospitality,
a longtime partner of AHLA and the AHLA
Foundation, was an inaugural donor to the AHLA
Foundation “No Room for Trafficking” Survivor
Fund. Farah Bhayani, G6 Hospitality general
counsel and chief compliance officer co-chairs
the advisory council championing the hotel
industry’s unified efforts to support human
trafficking survivors.
New Friends New Life: The company part-
ners with this survivor-focused organization,
providing access to education, job training,
interim financial assistance, and mental health
support for survivors of human trafficking and
exploitation. Adam Cannon, G6 Hospitality chief
brand officer, is a member of the organization’s
board of directors.
It’s A Penalty: G6 Hospitality continues its
support for the seventh-annual campaign around
the “Big Game,” Super Bowl LVIII, this February
in Las Vegas. The partnership aims to raise
awareness and prevent human trafficking in the
Las Vegas community through various initiatives
and events.
National Center for Missing and Exploited
Children: G6 Hospitality continues to partner
with NCMEC to send Amber Alerts through its
property management system directly to hotel
teams. 2023 marked the inaugural year of the
program, and it has already proven successful in
raising awareness of missing children.
Marinus Analytics LLC: G6 Hospitality uses
Marinus’ Traffic Jam software reporting, which
data mines and identifies advertisements for
adult services at hotels.
G6 Hospitality strengthens measures
against human trafficking
The training is mandatory at all Motel 6 and Studio 6 locations
eoff Ballotti, president and CEO of
Wyndham Hotels & Resorts will be
recognized by UJA Federation of New
York at its annual Hospitality Division event
in June. The event is held in conjunction
with the NYU Hospitality Investment
Conference and will raise funds to support
UJA-Federation’s annual campaign, which
supports a wide network of nonprofits.
UJA Federation will hold the event on
June 4, at 4:30 p.m. at the Marriott Marquis
in New York City. The federation works
with a network of hundreds of nonprofits in
New York, Israel and 70 other countries to
provide $180 million in grants affecting 4.5
million people annually.
“For 15 years, Wyndham Hotels & Resorts
has supported UJA and the vital work it
does caring for those in need while creating
and fostering diverse communities where
all are welcome,” Ballotti said. “Together
with my hospitality colleagues, we’ll
celebrate the extraordinary work of UJA
and how it improves lives in communities
across the globe.”
Ballotti was selected because he is “one
of the finest leaders and changemakers in
our industry, said Jonathan Tisch, executive
chairman of Loews Hotels and UJA’s
Hospitality Division chair.
“Geoff is passionate about ensuring all
people are treated with dignity and respect
and this honor reflects that commitment
in both his professional and philanthropic
efforts,” Tisch said.
The UJA Hospitality Division committee
members are Bruce Blum, Liberty Hotel
Advisors, LLC; Richard Born, BD Hotels;
Jonathan Falik, JF Capital Advisors; Mark
Gerstein, McKinsey & Co.; Mark Gordon,
Intrinsic Hotel Capital; Michael Lefkowitz,
Triumph Hotels; Michele Mahl, The Agency;
Gary Mendell, HEI Hotels & Resorts; David
Pepper, Choice Hotels International, Inc.;
Stacy Silver, Silver Hospitality Group LLC;
Brian Schwartz, The Elliot Group; and Evan
Weiss, LW Hospitality Advisors.
Last year, Ballotti became the second
recipient of the Arne Sorenson Social
Impact Leadership Award. The award is
presented by the American Hotel & Lodging
Association, the American Hotel & Lodging
Foundation and the BHN Group. The award
is named after Arne Sorenson, the former
president and CEO of Marriott International
who passed away in 2021, and in December
of that year David Kong, the recently retired
president and CEO of Best Western Hotel
Group, was the inaugural recipient.
UJA Federation to honor
Wyndham’s Ballotti
He will be recognized in June at the federation’s
Hospitality Division event
Geoff Ballotti, president and CEO of Wyndham
Hotels & Resorts, pictured here at the company’s
brand conference in September, will be
recognized by UJA Federation of New York at its
annual Hospitality Division event in June.
In recognition of National Human Trafficking
Prevention Month in January, G6 Hospitality,
parent company of Motel 6 and Studio 6,
launched an updated training program targeting
the identification of human trafficking signs and
response protocols.
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10 ASIAN HOSPITALITY FEBRUARY 2024