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AH February 2024

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February 2024 Volume 23 #222

Hotel companies in the news include:

CitizenM, Wayside Investment Group, Noble Investment Group

Sleep on it

New tech brings new options

in hotel bedding choices

One more

time around

New Jersey law at center of franchising

reform dispute reintroduced after stalling

A ‘stellar’ week

New forecast, new brand and

new award winners premiere at ALIS

more value

Ashish Patel

Scottish Inns & Suites

Houston-Willowbrook, TX

New build opened in October 2020

delivers

This is not an offering. Federal laws and regulations and the laws and regulations of some states and provinces regulate the offer and sale of franchises. An offering

will only be made in compliance with those laws and regulations, which may require that we provide you with a disclosure statement. © 2024 Hospitality International

800-892-8405 • hifranchise.com • [email protected]

“ hihotels delivers exactly what I want

from a brand... reasonable fees,

sensible standards and technology

that drives business to my hotel.”

Contents

Contents

COVER STORY

18 One more time around

New Jersey law at center of franchising reform

dispute reintroduced after stalling

NEWS

5 Choice names nominees for Wyndham’s board

Hersha Hospitality Trust’s Jay Shah is among

them, AAHOA reiterates its concerns

about the proposed acquisition

6 AAHOA introduces ‘Made in India’

partnership

The agreement provides members access to

Indian products and workforce training

7 Report: Travel demand stays steady, new

tech provides efficiencies

Technology improving efficiency for travel and

hospitality providers

8 House passes resolution to overturn NLRB’s

joint-employer rule

AHLA says the rule threatens the hotel

franchise model, Biden administration

threatens to veto the resolution

9 AHLA opposes new DOL rule defining

independent contractors

The department claims the change ensures

fairness, AHLA says it will limit hotels’ operations

10 UJA Federation to honor Wyndham’s

Ballotti

He will be recognized in June at the

federation’s Hospitality Division event

G6 Hospitality strengthens measures against

human trafficking

The training is mandatory at all Motel 6 and

Studio 6 locations

12 Celebrities promote India tourism after

Maldives swipe

Maldives deputy ministers suspended after

making derogatory remarks about India and

Narendra Modi

Taj's Chhatwal assumes FAITH chairmanship,

succeeding ITC's Anand

Nakul Anand concluded his distinguished 45-

year career with ITC

ALIS RECAP

13 A ‘stellar’ week

New forecast, new brand and new award

winners premiere at ALIS

DESIGN

16 A true citizen of the world

Netherlands-based citizenM opens at Meta’s

Menlo Park Campus, California

PRODUCT FEATURE

23 Sleep on it

New tech brings new options in hotel bedding

choices

Gujarati translation of top stories begins on

page 26

On The Cover

The New Jersey state legislature will once

again consider a bill to reform New Jersey

Franchise Practices Act to require more

transparency by franchisers to ensure that

their practices benefit franchisees. AAHOA

supports the bill while the American Hotel &

Lodging Association, Marriott International and

Choice Hotels International oppose it.

CONTENTS

ISSUE 222

FEBRUARY 2024

18

COMING

NEXT ISSUE:

FEDERAL

INFRASTRUCTURE

PROJECTS OFFER HOTELS

AN OPPORTUNITY

Contents

Contents

12

11

16

www.asianhospitality.com

33

FEBRUARY 2024 ASIAN HOSPITALITY

13

23

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The ticking clock, the

tolling bell

hey say time is the fire in which we burn.”

I’ve always loved that line from the 1994 movie “Star Trek: Generations”

where Malcolm McDowell’s character Soran chastises Patrick Stewart’s

Capt. Picard for not allowing him to do something he wants to do. I’ve

recently learned that it’s a shortened version of a line from the poem

"Calmly We Walk through This April’s Day" by Delmore Schwartz.

The complete four-line excerpt from the poem goes like this:

“What will become of you and me / (This is the school in which we learn ...)

Besides the photo and the memory? / (... that time is the fire in which we burn.)”

As of this month, I’ve burned 56 years in the fire. As birthdays do for many over

50, I find myself turning contemplative. Mostly, I’ve been thinking about all the

ways we talk about marking the passage of time and the inevitable approach of that

moment when our time is up.

Capt. Hook heard the telltale ticking of the clock in the stomach of the giant

crocodile that pursued him to his destiny. In another poem, John Donne instructs

us not to ask for whom the bell tolls, it tolls for us all.

In their song “Time,” Pink Floyd talks about running and running to catch up

with the sinking sun. When that sun comes back around, the song goes, it’s “the

same in a relative way, but you’re older, shorter of breath and one day closer to

death.”

Like the sands in an hourglass, so are the days of our lives. Dali shows us clocks

melting in a nightmare desert, representing … something. Then there’s “kala,”

the Indian concept of time that I’m only recently familiar with but which seem

incredibly diverse.

The overarching theme of all these time references is that we appreciate time

because we know it’s limited. Sure, the sound of the tolling bell is still pretty distant

for me, but it’s also a fair bit closer than 24 years ago when I was a little more

than halfway to this point, and I am well aware that that urgent clanging can grow

suddenly louder at a moment’s notice.

So, to close, let’s return to Schwartz’s work:

“What am I now that I was then? / May memory restore again and again

The smallest color of the smallest day: / Time is the school in which we learn,

Time is the fire in which we burn.”

Edward J. Brock, Senior Editor

[email protected]

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Editor's Letter

Editor's Letter

www.asianhospitality.com

4 ASIAN HOSPITALITY FEBRUARY 2024

News

News

www.asianhospitality.com

55

FEBRUARY 2024 ASIAN HOSPITALITY

hoice Hotels International has named

its eight nominees for the board

of directors for Wyndham Hotels

& Resorts to be voted on in Wyndham’s

2024 shareholder meeting. The nominees,

including Jay Shah, executive chairman at

Hersha Hospitality Trust, are expected to

support Choice’s bid to acquire Wyndham

despite multiple rejections by the latter.

In response, Wyndham said it will

evaluate the nominees as part of its due

diligence, but it also said the nominees were

“hand-picked to push through their offer.”

Along with Shah, Choice’s nominees are:

Barbara Bennett, founder and principal

executive of business consulting firm

Bennett West LLC.

Emanuel Pearlman, founder, chairman

and CEO of investment management

and financial consulting firm Liberation

Investment Group.

Fiona Dias, digital commerce consultant

who served as the chief strategy officer of

online shopping service ShopRunner from

2011 to 2014.

James Nelson, CEO of real estate

investment trust Global Net Lease, Inc.

Nana Mensah, founder, chairman and

CEO of food packaging and processing

equipment exporter 'XPORTS Inc.

Susan Schnabel, founder and co-

managing partner of buyout fund advisor

aPriori Capital Partners.

William Grounds, principal of his

advisory business Burraneer Capital

Advisors LLC.

"These nominees are proven leaders

with wide-ranging expertise across relevant

industries, including deep proficiency in

the hospitality and franchising sectors,”

said Stewart Bainum, chairman of Choice's

board of directors.

Choice, which previously accused

Wyndham of spreading misinformation

about the deal’s likelihood to pass the

Federal Trade Commission’s approval for

the deal, said its nominees “understand the

nuances of the franchising model and the

increasing pressure franchisees face from

rising operating costs, larger hotel chains

and dominant online travel agencies.”

"With this slate of independent, highly

qualified candidates for election to the

Wyndham board, Wyndham shareholders

will have an opportunity to be represented

by a board that will fulfill its fiduciary duty

to act in the shareholders' best interests and

consider any and all paths to create value,”

said Patrick Pacious, Choice president and

CEO.

Shah only made a brief statement on

his naming as a nominee, saying “given

where we are in the process I can’t go into

detail about my candidacy or the proposed

merger at this time.”

Wyndham, AAHOA not moved

Wyndham’s board acknowledged receipt of

the list of Choice’s nominees but said it still

recommended that shareholders not tender

their shares toward the merger.

"This action is yet another attempt by

Choice to advance its inadequate and

risk-laden hostile exchange offer, which the

Wyndham board unanimously determined

is not in the best interests of shareholders,”

the board said. "Choice's proxy contest is a

blatant scheme to mislead shareholders into

packing the Wyndham board with nominees

hand-picked to push through their offer.”

In its original proposal, made public in

October, Choice said it sought to acquire

all the outstanding shares of Wyndham at

a price of $90 per share and shareholders

would have received $49.50 in cash and

0.324 shares of Choice common stock for

each Wyndham share they own. Choice

claimed that is a 30 percent premium to

Wyndham’s 30-day volume-weighted

average closing price ending on Oct. 16,

an 11 percent premium to Wyndham’s 52-

week high, and a 30 percent premium to

Wyndham’s latest closing price.

Wyndham’s board unanimously

rejected Choice’s proposal, calling it

unsolicited, “highly conditional” and not

in the best interest of shareholders. On

Nov. 14, however, Choice sent a letter to

the Wyndham board with an “enhanced

proposal” intended to address Wyndham’s

concerns about clearing federal regulations.

On Dec. 12, Choice launched its public

exchange offer to acquire Wyndham and

on Dec. 19 the Wyndham board officially

rejected the offer and urged shareholders

not to tender shares for the deal.

In response to Shah’s nomination and

statements supporting the deal by Mike

Leven, AAHOA co-founder, the association

released a statement saying Leven and

Shah’s opinions did not represent AAHOA’s

official position on the acquisition.

“AAHOA remains highly concerned

about the significant impact this proposed

merger will have on the industry, and we

strive to always represent the best interests

of our members,” said Laura Lee Blake,

AAHOA president and CEO.

Wyndham has not yet set a date for its 2024

shareholder meeting, a spokesperson said.

Choice names nominees for

Wyndham’s board

Hersha Hospitality Trust’s Jay Shah is among them, AAHOA reiterates its concerns

about the proposed acquisition

Choice Hotels International continued its efforts to acquire Wyndham Hotels & Resorts in January by

naming eight nominees for the Wyndham board of directors. However, the current board said Choice

has not adequately addressed its concerns about the proposed acquisition of the company and the

nominees for the board are meant to rubber stamp the deal.

News

News

www.asianhospitality.com

6 ASIAN HOSPITALITY FEBRUARY 2024

AHOA members in the U.S.

will now have access to more

workforce training opportunities

and products from India under the

new “Made in India” agreement made

with that country. The agreement came

about as a result of meetings between a

delegation of AAHOA board members

and Indian officials.

Bharat Patel AAHOA chairman,

Treasurer Kamalesh “KP” Patel and

others met with the Chief Minister of

Gujarat Shri Bhupendrabhai Patel to

discuss the partnership, AAHOA said

in a statement. It includes:

Partnering with India-based

educational institutions to implement

training programs and skill-

development initiatives that will equip

young individuals to pursue successful

and global careers in hospitality.

Actively promoting, prioritizing and

providing support for the sourcing of

“Made in India” products, including

textiles, furniture, and plumbing

fixtures, for U.S.-based hospitality

businesses.

“With strong family ties and a

significant footprint in the United

States encompassing more than 36,000

properties, the AAHOA community

is uniquely positioned to showcase

the best of India to the world,” said

Bharat, who mentioned the program

in June when Indian Prime Minister

Narendra Modi visited the U.S. “Our

new initiatives aim to not only fuel

economic and workforce development

and progress, but to create a stronger

platform for the exchange of ideas and

innovation between the world’s leading

democracies.”

AAHOA’s statement cited reports

from S&P Global Ratings that India

will be the fastest-growing major

economy for at least the next three

years and could become the world's

third-largest economy by 2030. The

association said the partnership

“capitalizes on India’s growth and

influence in ways that provide

mutually beneficial outcomes for both

the U.S. and India.”

“As the world’s largest hotel

owners association, and with the

anticipated explosive growth of the

Indian economy, AAHOA continues

to expand its influence onto the

global stage,” said Laura Lee Blake,

AAHOA president and CEO. “AAHOA’s

extensive network and influence in

India create an ideal environment

to build upon trade and workforce

development initiatives that further

support our vibrant community of

Indian-American entrepreneurs,

providing them with resources and

solutions that will meaningfully impact

their businesses.”

AAHOA introduces

‘Made in India’ partnership

The agreement provides members access to Indian products and workforce training

AAHOA Chairman Bharat Patel and Treasurer Kamalesh “KP” Patel, seated in the foreground, met

with the Chief Minister of Gujarat Shri Bhupendrabhai Patel and other Indian officials to produce the

association’s “Made in India” agreement that provides access to Indian products and workforce training.

During Indian Prime

Minister Narendra

Modi’s state visit to the

U.S. in June, AAHOA

Chairman Bharat Patel

and other officers

discussed increasing

ties with India with

Indian officials.

News

News

www.asianhospitality.com

77

FEBRUARY 2024 ASIAN HOSPITALITY

onsumers are expected

to reprioritize travel in

2024, albeit with demand

fluctuations for various products

and amenities in 2024, according to

Deloitte's 2024 Travel Outlook. The

report says hospitality providers

need to enhance the experiences

they offer or risk losing travelers'

attention and Those adept at

applying technology to create

personalized and flexible services

will do better than others this year.

The pent-up demand seen

following the pandemic that led

to travel surges in the prior two

years is dwindling, the report said.

It’s being replaced, however, by

a steady increase in traveling for

experiences, aided in some cases

by the increased prevalence of remote

working, meaning travel remains a priority

for many consumers.

An economic downturn could dampen

that enthusiasm, according to the Travel

Outlook. However, technology can help

provide the flexibility to offer affordable,

personalized packages that may compensate

for consumers’ responding parsimony.

U.S. travel industry resilience

According to the report, "revenge travel"

fueled demand for two years as Americans

sought escape from lockdowns and made

up for missed trips due to the pandemic.

In 2021, nearly half cited the need for an

escape, and by the 2023 holiday season, only

11 percent were compensating for missed

trips.

As Americans move on from revenge

travel, travel intent remains robust, the

report said. The interest in booking hotels

and domestic flights holds steady, with

more planned trips in 2023 compared to

the previous year during both summer and

holidays. While pent-up demand fades, the

desire to travel and the outlook for 2024

remains strong.

One in five individuals increasing their

travel budgets said travel spending has

become more important to them since the

pandemic, signaling a positive outlook for

2024, according to Deloitte. Even those who

stayed home or reduced budgets previously

said they had larger plans for the coming

year.

At the same time, concerns about an

economic downturn continue and that

event could slow consumer interest,

particularly among those in lower-income

households, according to the report. Effects

could include travelers curtailing the

number, distance or length of trips, and

some may also opt for staying

with relatives or friends rather

than paying for lodging.

Technology to the

rescue

Technology is affecting travel

trends in several ways, Deloitte

said. For example, the share of

travelers planning to work on

their longest leisure trip has risen

from about 1 in 5 in 2022 to 1 in

3 in 2023. The report found that

47 percent of “laptop luggers”

take more shorter trips and 27

percent took longer trips while

“disconnectors” mostly preferred

fewer, shorter trips or more

shorter trips.

The Deloitte report also

suggested the need by airlines and

hospitality providers to enhance the

experiences they offer travelers can be

aided by advances in marketing technology.

It also is likely to involve continued

investment in back-office technology and

generative artificial intelligence, or Gen AI,

to improve operational efficiency and better

align resources with demand.

Report: Travel demand stays steady,

new tech provides efficiencies

Technology improving efficiency for travel and hospitality providers

Leisure travel intent among U.S. consumers remains consistent across

most travel categories going into 2024, according to Deloitte's 2024

Travel Outlook.

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News

News

www.asianhospitality.com

8 ASIAN HOSPITALITY FEBRUARY 2024

he U.S. House of Representatives

recently passed a Congressional

Review Act resolution to overturn

the National Labor Relations Board’s

October ruling on its definition of

joint-employer status. The American

Hotel & Lodging Association welcomed

the resolution, but President Biden has

promised to veto it.

The NLRB ruling, issued Oct. 26

and due to take effect Feb. 26, defines

a joint employer to be any company

that shares or codetermines one or

more essential terms and conditions

of employment. Those include ages,

benefits, and other compensation;

hours of work and scheduling; the

assignment and supervision of duties to

be performed; work rules and tenure of

employment.

The final rule rescinds the 2020 rule

that was promulgated by the prior

board and applies the new definition

of joint employer to any entity that

can control the essential terms of

employment whether or not such

control is exercised and without regard

to whether any such exercise of control

is direct or indirect. House Joint

Resolution 98 would nullify the NLRB’s

rule.

A threat to the franchise

model

AHLA and others in November filed

a lawsuit in the U.S. District Court for

the Eastern District of Texas against

the NLRB and Biden administration to

stop implementation of the rule. The

association welcomed the House bill in

a statement that called the new NTSB

rule “dangerous.”

“Today’s House vote is a victory for

common sense. Neither companies

nor their employees want this job-

killing regulation, which will destroy

the franchise model that supports

millions of small business jobs,” said

Chip Rogers, AHLA president and

CEO. “The bipartisan nature of this

vote underscores how destructive this

misguided Biden administration rule

would be to our fragile economy, and

we thank Dr. Foxx, Rep. James, and

Speaker Johnson for making this a

priority. We urge the Senate to stand

up for America’s workers and pass this

resolution as soon as soon as possible.”

In its statement, AHLA claims the

NLRB’s joint-employer regulation is

meant to increase unionization.

“The regulation makes it easier for

the NLRB to declare joint employment

status in business relationships, such

as franchising, and it will enable

unions to organize by company rather

than property by property,” AHLA

said. “Joint employer will take a

wrecking ball to the franchise model

by classifying franchisors as a joint

employer of a franchisee’s staff, even

if the franchisor has no direct control

over workplace rules and conditions.”

The federal Congressional Review

Act allows Congress to repeal agency

rules within 60 days of their adoption,

according to Reuters. According to

the article, the resolution only needs

the support of a majority in the House

and Senate to pass, but would require

a two-thirds majority to overcome a

Biden veto.

The White House Office of

Management and Budget told Reuters

that the proposed bill would interfere

with workers' rights to bargain for

better working conditions.

"Reversing this rulemaking will

prevent workers from exercising their

right to bargain for higher wages,

better benefits, and safer working

conditions," the OMB said. "Too often,

companies deny workers this right by

hiding behind subcontractors, staffing

agencies, and temporary agencies."

House passes resolution to overturn

NLRB’s joint-employer rule

AHLA says the rule threatens the hotel franchise model, Biden administration threatens

to veto the resolution

The U.S. House of Representatives recently passed a resolution to overturn the National Labor

Relations Board’s October ruling on its definition of joint-employer status. The American Hotel &

Lodging Association welcomed the resolution, saying the NLRB rule threatens the franchise business

model and forces unionization, while President Biden has promised to veto it.

News

News

www.asianhospitality.com

99

FEBRUARY 2024 ASIAN HOSPITALITY

he U.S. Department of Labor’s

definition of who qualifies as

independent contractors, due to

take effect in March, is meant to ensure

that workers are treated fairly, according

to the department. However, the

American Hotel & Lodging Association

says the new rule limits independent

contractors to work and impact hotels’

ability to find workers.

The new rule under the Fair

Labor Standards Act aims to prevent

misclassification of workers that can

affect workers’ rights to minimum wage

and overtime pay, “facilitates wage theft,

allows some employers to undercut their

law-abiding competition and hurts the

economy at-large,” the Labor Department

said in a statement. It uses a multifactor

analysis of six factors defining a worker’s

relationship with an employer, such as

the worker’s opportunities for profit or

loss; the financial stake and nature of any

resources a worker has invested in the

work; the degree of permanence of the

work relationship; the degree of control

an employer has over the individual’s

work; how essential the work is to the

employer’s business; and the worker’s

skill and initiative.

“Misclassifying employees as

independent contractors is a serious

issue that deprives workers of basic

rights and protections,” said Julie Su,

acting secretary of labor. “This rule will

help protect workers, especially those

facing the greatest risk of exploitation, by

making sure they are classified properly

and that they receive the wages they’ve

earned.”

However, AHLA said in its statement

that the new rule, which rescinds the 2021

Independent Contractor Rule, will limit

some individuals’ opportunities to work

as independent contractors and hurt

hotels’ ability to maintain operations.

“We are extraordinarily disappointed

that the Labor Department dismissed

the concerns of the thousands of small

business owners AHLA represents and is

insisting on making it harder for hotels

to maintain operations in what is already

one of the toughest labor markets in

recent history,” said Chip Rogers, AHLA

president and CEO. “In the face of a

nationwide shortage of workers, hoteliers

need maximum flexibility to hire

independent contractors, and contractors

often prefer the flexibility of being

classified this way. Despite this reality,

the Labor Department is focused on

making it harder, not easier, for hoteliers

to hire the workers they need.”

Rogers also said AHLA is reviewing

legal options to challenge the new

regulation. Its other arguments against

the new regulation center around

complications that it presents to the

worker classification process.

“The regulation invites confusion

and litigation by establishing a test

where any of six different factors

could be determinative of employee

status, as opposed to DOL’s prior

regulation, under which two core factors

guided classification determinations.

Additionally, the regulation introduces

a vague mandate forcing businesses to

consider the ‘economic realities’ of the

relationship between a worker and a

company as well as an undefined set

of ‘additional factors’ that must also be

considered,” AHLA said in its statement.

“The regulation will increase liability

for businesses and reduce opportunities

for those interested in working as

independent contractors, a status many

workers prefer because it gives them

more flexibility and autonomy over their

work. This will make it more costly

and time consuming for hoteliers to

hire the independent contractors they

need, harming the industry’s ability

to maintain operations and reducing

business opportunities for independent

contractors.”

AHLA opposes new DOL rule

defining independent contractors

The department claims the change ensures fairness, AHLA says it will limit hotels’ operations

The American Hotel & Lodging Association says the U.S. Department of Labor’s new rule for defining

whether a worker is an independent contractor or a regular employee complicates the process, will

limit opportunities for workers and impact hotels’ ability to find workers.

n recognition of National Human Trafficking

Prevention Month in January, G6 Hospitality,

the parent company of Motel 6 and Studio

6, has intensified efforts to combat and raise

awareness about human trafficking. In January,

the company introduced an updated mandato-

ry training program, “The Room Next Door,” to

identify signs and response protocols for human

trafficking within the lodging industry, G6 Hospi-

tality said in a statement.

“G6 Hospitality remains committed to

combating human trafficking across the country

and maintains a zero-tolerance policy against

it,” said Julie Arrowsmith, CEO of G6 Hospitality.

“Our expanded anti-human trafficking program

will ensure that our team members, franchisees,

and hotel teams are educated advocates who

can help the industry move toward eradicating

human trafficking.”

The training is mandatory at every Motel 6

and Studio 6 locations, the statement said. The

company is also renewing ongoing partnerships

in 2024 with law enforcement agencies and sur-

vivor advocate organizations, including:

The AHLA Foundation: G6 Hospitality,

a longtime partner of AHLA and the AHLA

Foundation, was an inaugural donor to the AHLA

Foundation “No Room for Trafficking” Survivor

Fund. Farah Bhayani, G6 Hospitality general

counsel and chief compliance officer co-chairs

the advisory council championing the hotel

industry’s unified efforts to support human

trafficking survivors.

New Friends New Life: The company part-

ners with this survivor-focused organization,

providing access to education, job training,

interim financial assistance, and mental health

support for survivors of human trafficking and

exploitation. Adam Cannon, G6 Hospitality chief

brand officer, is a member of the organization’s

board of directors.

It’s A Penalty: G6 Hospitality continues its

support for the seventh-annual campaign around

the “Big Game,” Super Bowl LVIII, this February

in Las Vegas. The partnership aims to raise

awareness and prevent human trafficking in the

Las Vegas community through various initiatives

and events.

National Center for Missing and Exploited

Children: G6 Hospitality continues to partner

with NCMEC to send Amber Alerts through its

property management system directly to hotel

teams. 2023 marked the inaugural year of the

program, and it has already proven successful in

raising awareness of missing children.

Marinus Analytics LLC: G6 Hospitality uses

Marinus’ Traffic Jam software reporting, which

data mines and identifies advertisements for

adult services at hotels.

G6 Hospitality strengthens measures

against human trafficking

The training is mandatory at all Motel 6 and Studio 6 locations

eoff Ballotti, president and CEO of

Wyndham Hotels & Resorts will be

recognized by UJA Federation of New

York at its annual Hospitality Division event

in June. The event is held in conjunction

with the NYU Hospitality Investment

Conference and will raise funds to support

UJA-Federation’s annual campaign, which

supports a wide network of nonprofits.

UJA Federation will hold the event on

June 4, at 4:30 p.m. at the Marriott Marquis

in New York City. The federation works

with a network of hundreds of nonprofits in

New York, Israel and 70 other countries to

provide $180 million in grants affecting 4.5

million people annually.

“For 15 years, Wyndham Hotels & Resorts

has supported UJA and the vital work it

does caring for those in need while creating

and fostering diverse communities where

all are welcome,” Ballotti said. “Together

with my hospitality colleagues, we’ll

celebrate the extraordinary work of UJA

and how it improves lives in communities

across the globe.”

Ballotti was selected because he is “one

of the finest leaders and changemakers in

our industry, said Jonathan Tisch, executive

chairman of Loews Hotels and UJA’s

Hospitality Division chair.

“Geoff is passionate about ensuring all

people are treated with dignity and respect

and this honor reflects that commitment

in both his professional and philanthropic

efforts,” Tisch said.

The UJA Hospitality Division committee

members are Bruce Blum, Liberty Hotel

Advisors, LLC; Richard Born, BD Hotels;

Jonathan Falik, JF Capital Advisors; Mark

Gerstein, McKinsey & Co.; Mark Gordon,

Intrinsic Hotel Capital; Michael Lefkowitz,

Triumph Hotels; Michele Mahl, The Agency;

Gary Mendell, HEI Hotels & Resorts; David

Pepper, Choice Hotels International, Inc.;

Stacy Silver, Silver Hospitality Group LLC;

Brian Schwartz, The Elliot Group; and Evan

Weiss, LW Hospitality Advisors.

Last year, Ballotti became the second

recipient of the Arne Sorenson Social

Impact Leadership Award. The award is

presented by the American Hotel & Lodging

Association, the American Hotel & Lodging

Foundation and the BHN Group. The award

is named after Arne Sorenson, the former

president and CEO of Marriott International

who passed away in 2021, and in December

of that year David Kong, the recently retired

president and CEO of Best Western Hotel

Group, was the inaugural recipient.

UJA Federation to honor

Wyndham’s Ballotti

He will be recognized in June at the federation’s

Hospitality Division event

Geoff Ballotti, president and CEO of Wyndham

Hotels & Resorts, pictured here at the company’s

brand conference in September, will be

recognized by UJA Federation of New York at its

annual Hospitality Division event in June.

In recognition of National Human Trafficking

Prevention Month in January, G6 Hospitality,

parent company of Motel 6 and Studio 6,

launched an updated training program targeting

the identification of human trafficking signs and

response protocols.

News

News

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